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After an autumn of anthrax scares, the U.S. Postal Service looks to restore faith in its services during the holiday season, traditionally its busiest time of year, through a campaign from Leo Burnett.
“The postal service is an important part of the holiday season,” said Lisa Bennett, executive creative director at Burnett. “We wanted to put a message out there that reminded people of the role they play.”
A print ad breaking this week in major newspapers uses various stamps to spell out the word “Peace,” illustrating the varied holidays celebrated this time of year, from Christmas to Kwanzaa to Hanukkah.
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