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By Katy Eckmann
ATLANTA–Favorable comments from several of del Rivero Messianu’s current national clients led to the Miami agency landing the Latin American ad account of U.S. Robotics’ personal communications division. Billings are undisclosed.
Maker of computer modems, Skokie, Ill.-based U.S. Robotics consulted its media buyer, Focus Media in nearby Hoffman Estates, Ill., when it was seeking a shop to guide its entry into Latin America. ‘We didn’t do a full-blown agency search,’ said Sharon Hamilton, marketing communications manager for the personal communications division (PCD) of U.S.
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