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BOSTON Cereal maker U.S. Mills has hired independent Gearon Hoffman here for advertising chores following a review.
The client will spend $1-2 million on ads in the next 12 months, the agency said, with Gearon’s first work breaking in the fall.
Chuck Verde, CEO at U.S. Mills, praised the shop’s retail and packaged goods experience, as well as its account service, with helping Gearon land the business. Other review contenders were not disclosed.
In recent years, the Needham, Mass.-based
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