UPS Rounds Up More Racing Ovals

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

ATLANTA UPS said it has increased its visibility in automobile racing with a deal to be an exclusive sponsor at three more racetracks. The company already had a similar agreement at Daytona International Speedway.

The deal adds California Speedway, Homestead-Miami Speedway and Richmond International Raceway to the tracks where UPS has exclusive advertising rights for package delivery service. All four tracks are owned by International Speedway Corp. of Daytona Beach, Fla., and host major Nascar races each year in addition to other events.

The



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in