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ATLANTA After a five-year ad campaign urging Nascar driver Dale Jarrett to race the big, brown UPS truck, the Atlanta company is giving race fans a chance to do it first.
The latest edition of the popular racing game, Nascar 06, includes a feature that allows players to race the truck. The players can earn access to the feature by winning races on the video game or using a special code to get immediate access.
UPS already has product placement in the game as one of five sponsors who paid to have their company names and logos on the cars and signs around the racetrack.
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