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Holland Mark Advertising has launched a multimedia campaign for The Boston Globe designed to promote the daily newspaper’s redesign and several recently introduced or revamped sections to Web-savvy adults.
The campaign, which uses the new tagline “Designed to fit your life,” portrays the paper as an essential source of information in the fast-paced Internet economy.
The effort demonstrates “The Globe’s ability to keep you ahead of this ever-changing world,” said Bob Minihan, chief creative officer of Boston-based Holland Mark, which has shortened its name from Holland Mark Edmund Ingalls.
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