LOS ANGELES General Motors said it has consolidated its estimated $700 million-plus European media planning and buying business with Interpublic Group's Universal McCann.
The move follows a four-month, Continental roster-shop review that included Aegis Group's Carat, Omnicom's OMD, IPG's Initiative and Publicis Groupe's Starcom [Adweek, Sept. 4].
In the U.K., Universal McCann pitched in tandem with Initiative, the incumbent, which keeps the business in that market.
The win for Universal McCann includes 45 markets and the Opel, Vauxhall, Saab and Chevrolet brands. All told, the agency adds about $200 million in GM billings in the consolidation, sources said.
"The deal is a good example of how we will continue to develop our operations in order to make the most of our multi-brand, multi-market footprint across Europe," said Jonathan Browning, GM vp of sales, marketing and after sales.