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CHICAGO–United’s international media buying account will stay within the Publicis family and is likely to wind up at Starcom MediaVest Group’s StarLink unit, according to sources familiar with the account.
The air carrier is said to be looking for an agency closer to its Elk Grove Village, Ill., headquarters. StarLink, which was set up to bring Starcom’s proprietary knowledge and media-buying heft, to small and mid-sized agencies, is based in Chicago. Executives from Fallon, which handles United’s worldwide creative and domestic media planning and buying, have been asked to find the best solution for United’s international account within the Publicis family, sources said.
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