Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Upfront outlook is upbeat, but news isn’t all good
The record-setting attendance at the Association of National Advertisers’ all-day TV conference two weeks ago was probably a sign that the advertising business is set to recover. The 350 attendees, mostly survivors of the downsizing campaigns that agencies, media operators and clients have staged over the past three years, were there for a reason.
Attendees were looking for practical help in setting their ad-spending strategies for the months ahead, and their concerns were quite practical, refreshingly conventional and a notable change from just a few years ago, when Topics A and B were the Internet and interactive TV.
One of the day’s first discussions concerned the upcoming upfront network-TV bazaar, a quaint tribal ritual in the advertising industry and one whose reason for existence has been challenged—and whose demise has been predicted—for at least 20 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in