Two by Four Adds Weight-Loss Client | Adweek Two by Four Adds Weight-Loss Client | Adweek
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Two by Four Adds Weight-Loss Client

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CHICAGO The Weight and Intervention Surgical Healthcare Center has tapped Two by Four to create and develop a national television advertising campaign following a review, according to the agency.

The Chicago agency will create two 30-second TV spots, replacing the gastric bypass clinic's current advertising campaign featuring Carnie Wilson. The new work is intended to position the WISH Center as a safe and successful place for long-term weight loss.

"We were looking for an agency that would develop a message that stands out from the clutter of weight-loss promises," said Nancy Kavadas, director of marketing for the Downers Grove, Ill., client in a statement. "Two by Four took the time to understand our business and has developed a unique campaign that is very compelling to someone who is considering weight-loss surgery."

Billings for the assignment and other shops involved in the review were not disclosed.