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Tulane Taps Keating Magee

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Tulane University Hospital & Clinic last week selected Keating Magee in New Orleans to handle its $1 million advertising account, following a review. Contenders included the Graham Group in Lafayette, La., which had been working with the hospital on projects. Keating Magee's first work for the New Orleans hospital will break in mid-June with TV, radio, print and outdoor.