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Client Leaves EPB in New York for Its Greensboro, N.C., Backyard
ATLANTA–In a move partially brought about by geography, the ornamental division of Novartis Crop Protection Corp. has shifted agency of record status from the New York office of Earle Palmer Brown to its Greensboro, N.C., neighbor, Trone Advertising, without a review.
Trone has worked with other areas of Novartis, as well as its predecessor, Ciba Geigy. The shop is currently agency of record for the company’s seed treatment division.
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