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In a bit of good news for DDB Worldwide — which was ousted this month by consumer packaged goods purveyor General Mills, ending a 39-year relationship — the Minneapolis-based consumer brand giant has unveiled a redesigned BettyCrocker.com Web site baked up by New York-based i-shop Tribal DDB.
The site, which is currently in soft launch mode, was developed over the past year by Tribal DDB’s Chicago outpost, which worked closely with the Betty Crocker Kitchens to cull the 2,000-plus recipes now featured online.
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