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BOSTON Trex has placed its ad account in review and hired Pile and Co. to oversee the search, according to the consulting company here.
The client in Winchester, Va., spent $10 million in 2005 domestic measured media, per Nielsen Monitor-Plus.
Carmichael Lynch, an Interpublic Group agency in Minneapolis, has handled the account for seven years, but is not participating in the review, according to Pile and Co. Agency officials could not immediately be reached for comment.
Both creative and media chores are up for grabs.
Trex
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