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Working with a budget slightly less than $100,000, Heater Advertising has produced four public service spots for the Eagle Eye Institute, a nonprofit organization providing environmental education to urban youth.
The ads from the Boston agency, which have begun airing in Massachusetts, New Hampshire and Connecticut, show city residents planting and caring for trees in their neighborhoods. The work has a low-budget documentary feel, resembling the inserts that run between Muppet-related segments on Sesame Street.
That effect is heightened by the inclusion of the song “Trees Are My Friends,” penned by Anthony Sanchez, founder of Eagle Eye, Somerville, Mass.
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