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Based on its work for other nonprofit organizations, West & Vaughan in Durham, N.C., was selected without a review to create image advertising for the National Tree Trust in Washington, D.C.
The account was previously handled in-house, said client public relations program director Glenn Baly. “We wanted more professional ads, ads that would really be effective,” Baly explained.
Media placement will be handled internally with assistance from West & Vaughan. Baly declined to specify the budget.
National Tree Trust was established as part of the America the Beautiful Act of 1990.
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