Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA The idea behind a new campaign for Geico Direct began with a joke, according to creative staffers at The Martin Agency.
Three television and eight radio spots from the Interpublic Group shop in Richmond, Va., play off the premise of a good news/bad news joke shared between copywriter Bob Meagher and art director Cody Spinadel.
“In the joke, which is off-color, the good news had nothing to do with the situation,” said Meagher. “We thought it would be fun to do a series for Geico.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in