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Retailer Reviews $25 Mil. Online Account
LOS ANGELES–Toysrus.com is searching for an agency to handle creative and media duties for its $25 million account, sources said.
Chicago-based Leo Burnett handles ad duties for both Toysrus.com in San Francisco and its bricks-and-mortar counterpart, Toys “R” Us. The agency is not expected to defend the Web business, sources said. Burnett’s Starcom Worldwide handles media for both.
According to an RFP issued last week, Toysrus.com is contacting midsized to large shops with billings of at least $100 million.
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