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Arnold Breaks Toysmart Work; SmarterKids Taps Mullen for Ads
BOSTON–A pair of online educational toy retailers will wage war this fall with competing campaigns from Arnold Communications and Mullen.
Boston-based Arnold this week breaks its first work for Toysmart.com, including a powerful series of TV, radio and print ads with the tagline, “Click on your child’s potential.”
The $21 million effort celebrates childhood with a montage of images shot on location in California by director Marcus Nispel.
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