Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON TJX’s HomeGoods off-price home fashion store chain has selected Interpublic Group’s Gotham for its ad account following a review, according to Pile and Co., the consulting company that managed the process.
The New York shop prevailed over IPG sister agency Mullen in Wenham, Mass., and Havas-owned Euro RSCG Tatham in Chicago, in the competition’s final round. Estimated billings are $3-5 million. Independent Allen & Gerritsen in Watertown, Mass., split with HomeGoods in October as the review began.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in