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DALLAS Joiner Rowland Serio Advertising has been awarded the creative and media account of Fifth Generation, the maker of Tito’s Handmade Vodka, the agency said.
The Dallas shop acquired the business of the Austin, Texas-based distiller without a review, according to Carl Thompson, director of strategic planning and new business development at JRS. There was no incumbent.
“We have pretty much done everything in-house until now,” said Tito Beveridge, founder and creator of Tito’s Vodka. “We’ve done pretty well, but we need to get to the next level.
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