Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Tinsley Advertising is turning a few tricks for Camus’ 4U mixer.
The April 1 product launch for French vintner Camus pairs the new drink, a blend of cognac and fruit juices, with images of a garter- popping dominatrix and her bond-age-loving clientele.
The $5 million campaign, targeting 21-35-year-olds, breaks this week in Miami. Media includes billboards, bus shelters, and in-bar posters and giveaways. Print ads will appear in area magazines Ocean Drive and Ego Trip, and trades including Beverage Journal.
Titled “4U—Whatever you’re into,” the product introduction will involve additional rollouts throughout the year in markets includ-ing Tampa/St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in