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The Romann Group has parlayed a successful—and now award-winning—campaign for former client Cablevision into a creative assignment from Time Warner Cable. Billings are estimated at $15 million.
The New York shop’s task is twofold: Create a campaign to brand Time Warner’s cable assets and advertising to market its video-on-demand offering. Video on demand gives consumers the ability to order films from home and watch them at their convenience.
Time Warner awarded the business on the strength of The Romann Group’s effort tagged, “Log on once for the rest of your life” for Cablevision’s Optimum Online, which, separately, was recognized last week with a first-place award from the Broadband Marketing Case Study Competition.
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