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DALLAS Tango, a new relationship-focused magazine set to launch in February, said it has hired Tierney and Company to handle advertising sales in the Southwest.
Jennifer Hedges, a representative at Tierney, will serve as Southwest advertising director, a magazine spokesman said.
Tierney, founded in 1990, specializes in sales and marketing for women’s lifestyle and consumer magazines. The Dallas-based firm has repped other periodicals, such as Hearst Corp.’s Seventeen and Time Inc.’s Parenting. The firm’s expertise in fashion, beauty and consumer products is a match for Tango, which will reach an affluent 25-44 female audience, the publisher said.
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