THE THYMES LTD.

There’s pampering and then there’s pampering. No doubt some people wish to wallow in luxury. But wallowing is a time-consuming process, ill-suited to our hectic era. What people want now is to take a moment of self-indulgence and make it feel like a full-fledged respite from life’s hassles. Promoting a line of bath, body and home products, this campaign deftly aligns itself with that attitude. Each execution features a woman in a bathtub. One ad carries the headline: “Solitary confinement is highly underrated.”