through the looking glass Good ideas never die, they just get recycled. The staff at San Francisco agency Anderson & Lembke was reminded of that recently when they saw a magazine ad for Aquafina, a Pepsi-Cola Co. product that had a familiar feeling to it.

The image in the ad was well known to them: A&L had developed it in 1994 for then-client Sun Microsystems.
The photograph in question is of a swimmer, who, with the help of some computer imaging, appears to be stroking his way along a blacktop highway.
The picture, it turns out, was originally created by the agency to show how Adobe Photoshop software could be used on a Sun SPARCstation, according to A&L new business executive Annie Jackson.