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LOS ANGELES — Three shops are contending for Hershey Foods Corp.’s $175-million media buying consolidation review, sources said.
Pitching the Hershey, Penn.-based advertiser’s business are the two incumbents, WPP Group’s MindShare and Omnicom’s OMD, both New York; and Interpublic Group of Cos.’ Initiative Media North America, New York. The client, which launched the review two months ago [Adweek, Feb. 11] is expected to make a decision by the end of the month.
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