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McCarthy Mambro Ber-tino has won the estimated $8 million account of Thomasville Furniture.
The Boston agency defeated McKinney & Silver in Raleigh, N.C., in the final round of a review. Mullen/LHC of Winston-Salem, N.C., had handled the advertising business.
Agency chief executive officer Joe McCarthy was familiar to client marketing executive Lisa Clark through consulting work he had done for Mullen/LHC on Winston cigarettes. Clark is a former Mullen/LHC staffer.
McCarthy, an ex-Nike marketing executive, joined former Hill, Holliday and Square One creative directors Fred Bertino and Jamie Mambro to form MMB.
The agency, which employs about 25 people, established itself as a player in the Northeast when it won the $18 million Jiffy Lube business in its first pitch in June.
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