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BOSTON ThirdScreen Media, a provider of mobile marketing management services, has joined the W2 Group of digital companies formed last month by Larry Weber, the founder of PR agency Weber Shanwick and former head of Interpublic Group’s Advanced Marketing Services unit.
ThirdScreen provides products and services that help marketers efficiently interact with consumers via mobile phones. The addition of the company to Waltham, Mass.-based W2 gives the group an entree into the “one-to-one, direct advertising channel through the use of mobile technology,” said Weber, W2 chairman and CEO.
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