Thacker Takes Over OfficeMax Advertising | Adweek Thacker Takes Over OfficeMax Advertising | Adweek
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Thacker Takes Over OfficeMax Advertising

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CHICAGO OfficeMax has hired former BBDO Minneapolis president Bob Thacker as senior vice president of marketing and advertising, overseeing all of the company's ad and marketing operations.

OfficeMax, which spent $45 million on advertising last year, uses Omnicom Group's DDB Chicago as its lead advertising agency. The company's spots have employed the Spinners song, "Rubberband Man," and the tagline, "What's your thing?"

The company earlier this year went through a series of executive changes including the resignations of CEO Christopher Milliken and CFO Brian Anderson amid accounting questions. Former Shopko CEO Sam Duncan joined the company in April as CEO; he was elected chairman in July.

Thacker has an extensive background in retail marketing on both the agency and the client side. In addition to serving as president of Omnicom's BBDO Minneapolis, Thacker began his career in the creative department at Campbell Mithun in Minneapolis. He also was vice president of marketing for Target Corp. from 1989 to 1998 and was later senior vice president of Sears Roebuck and Co.

"We are very pleased to have a high-energy brand and marketing leader join our company," said Ryan Vero, chief merchandising officer for Itasca, Ill.-based OfficeMax, in a statement. "Bob's experience in creating strong brand positions and developing result-oriented marketing programs will be key in the ongoing success of our organization."