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McCann-Erickson here is unveiling a global print campaign for Microsoft’s new Windows XP Tablet PC Edition software, which enables users to engage in pen-based rather than keyboard-based computing.
The domestic portion of the campaign, breaking this week, includes full page ads on four consecutive pages in publications such as Time, BusinessWeek, Newsweek and The New York Times. Microsoft, based in Redmond, Wash., spends roughly $350 million annually on ads; spending on this launch was not disclosed.
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