TEST - Shop Talk: Oops, I Did It Again

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TEST – San Francisco PR guru Michael Fineman says he’s “not trying to rub anyone’s nose in their mistakes.” Still, he just can’t help but release an annual list of the worst PR blunders of the year. Topping this year’s install ment is Abercrombie & Fitch, which in April marketed T-shirts that were widely seen as racially offensive and a month later rolled out thong underwear for young girls (the line was ditched after The Wall Street Journal and others called for a boycott).

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