TERRY TATE TAKES ON HR FOR REEBOK | Adweek TERRY TATE TAKES ON HR FOR REEBOK | Adweek
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TERRY TATE TAKES ON HR FOR REEBOK

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Reebok's "Terrible Terry Tate" tackles members of a human resources department in a four-minute film set to debut on the Web during the Super Bowl this Sunday, the client said last week. The athletic-goods marketer's latest Internet installment, developed and produced by Hypnotic in Los Angeles and Omnicom's Arnell Group in New York, will be promoted this week via e-mail and teaser ads on MTV. The overzealous office linebacker first appeared in a TV spot during last year's Big Game.