NEW YORK Grey has added Terlato Wines in its flagship office here.
Grey will now create consumer advertising and integrated marketing for TWI signature brands, including Rutherford Hill and Napa Valley. TWI is the flagship company of the Terlato Wine Group, a family-owned business specializing in the marketing and production of high-end wines. The company represents some 40 brands, covering the world's finest wine regions, varieties and styles.
The client in Lake Bluff, Ill., spent slightly more than $5 million last year on U.S. ads, per Nielsen Monitor-Plus, though spending could double as Grey prepares print, TV and integrated multi-channel marketing.
"Grey brings superb creativity and strategic thinking across the communications spectrum, coupled with a deep understanding of our business," said David Lane, client vp, marketing, in a statement. "We look forward to a highly productive partnership."
Jim Heekin, chairman and CEO of Grey Global Group, said, "We share their passion for excellence and are committed to leveraging the power of their premier brands and launching new products with inventive ideas that resonate in every medium."
The client did not previously have a lead agency and there was no review.
Grey is ultimately owned by WPP Group.