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CHICAGO Independent agency Ten United has partnered with New York production company Razor & Tie Media to create a direct response television division, DRTU.
“As marketers become more and more focused on advertising ROI, direct response is clearly emerging as an essential strategy,” said Rick Milenthal, chairman of Pittsburgh-based Ten United. “Direct response should be a part of nearly every media mix.”
DRTU, which is short for Direct Response @ Ten United, began when the two companies started working together on a project for Elmer’s Squeeze ‘n Brush glue product.
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