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TBWA\Chiat\Day’s Bay Area-based North American creative director Chuck McBride is going bicoastal, adding responsibility of the Omni com shop’s New York creative department.
McBride’s new duties are part of New York president Shona Seifert’s decentralization of the office’s creative department. In addition, Robert Birge was named director of client services and integration, succeeding director of client services Drew Bea ver, who left the agency last summer.
Seifert’s moves are meant to increase focus on the clients and link senior creatives with specific accounts.
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