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Chris Becker, who once headed up the Taco Bell account at Bozell Worldwide, is returning for an encore performance on the business at TBWA/Chiat/Day.
Tom Carroll, president and chief executive of TBWA/C/D in Playa del Rey, Calif., has recruited Becker to succeed former account director Pam Keehn, who was named worldwide account director on Apple Computer. Becker is expected to assume his duties as account director later this month.
Becker currently serves as senior vice president, group account director at The Lord Group, New York.
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