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NEW YORK The San Francisco office of Omnicom Group’s TBWA\Chiat\Day has retained U.S. creative duties on Web portal Ask Jeeves after a review, sources said.
Billings are still being determined, but sources expect Ask Jeeves parent IAC/InterActive Corp. to spend up to $30 million to relaunch the brand next year. Last year’s major media spending was around $5 million, according to Nielsen Monitor-Plus.
Ask Jeeves agreed in March to be acquired by the New York-based IAC for $1.8
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