Target to Focus on Branding Effort

‘Sign of the Times’ Spot Wins PMH a Major Role in New Campaign
CHICAGO–Target Stores is shifting to a more brand-oriented ad strategy, a move that’s expected to benefit roster shop Peterson Milla Hooks, sources said.
The campaign is expected to build on a recent effort from PMH, Minneapolis, that keyed on the retailer’s familiar red-dot logo. PMH will create the majority of the advertising supporting the new strategy, sources said.
With sales flattening out after five years of growth, the Minneapolis-based retailer earlier this year told its agencies it needed a new marketing plan.