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CLIENT: Levolor Corp., Sunnyvale, Calif.
CREATIVE DIRECTORS: Mike Mosler, Brian O’Neill
ART DIRECTOR: Michael Wilde
COPYWRITER: David Woodside
PHOTOGRAPHER: Michele Clement
People come to magazines for information, but ads don’t always take advantage of that fact. Here’s one that does, making point-by-point comparisons between Levolor blinds and ‘The Competition’s Best Effort’ – which, on the close inspection a magazine ad permits, doesn’t look any too hot. Copy briskly supplements the show-and-tell of the annotated photos with a measured dose of further detail, giving you plenty of evidence without snowing you under. And the ad smartly aims to make itself a point-of-sale piece as well as a magazine spread: ‘This ad is a guide to help you choose blinds. Feel free to tear it out and take it when you shop for blinds.’
Can’t do that with a TV spot, can you?
Copyright Adweek L.P. (1993)
