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NEW YORK In an attempt to ease behavioral targeting, Tacoda Systems has divided the online audience into 22 segments based on surfing patterns.
New York-based Tacoda works with properties such as iVillage and USAToday.com to provide marketers with the ability to aim ads at users based on their past actions on the Web site.
Called Tacoda Targets, the audience segments are defined by the frequency and recency of users’ visits to site content. For a user to be included in Tacoda’s “auto buyer” segment, for instance, they must have visited one or more car-related areas at least once in the past 45 days.
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