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NEW YORK Tacoda, known for its behavioral-targeting services, said today that it has started to serve text-based ads based on a user’s actions across a network of Web sites.
Called AudienceMatch Network, the new offering combines behavioral targeting with nonpersonal demographic data to reach defined audience segments, determined by information collected and maintained by each site in the network to cluster online consumers with common interests.
Addressing possible privacy issues, Tacoda CEO Dave Morgan said in a statement, “It only uses cookies and does not involve any personally identifiable information.
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