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Many dot-com businesses have come and gone, but Selectica knows that millions of transactions are still shuttled through the Web every day.
The company, which offers an Internet sales platform to e-businesses, is breaking an ad campaign from Tacklebox, an agency in San Francisco. Seven print ads are appearing now in such publications as American Banker and Best’s Review, and posters are going up in airports in San Jose, Calif., San Francisco, Chicago and other cities.
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