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NEW YORK T-Mobile rolled out a new TV ad campaign this week for its line of Shadow brand phones, which one analyst likened to a less-expensive version of the iPhone.
Positioned as “The Official Phone of Fun,” the T-Mobile Shadow is being promoted as a name that’s synonymous with easier communications, according to the company. Publicis in the West, Seattle, created the campaign.
The first spot airing shows how the Shadow can quickly access the Web to defuse an argument in real time.
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