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Cinnabon International, a division of AFC Enterprises, has appointed Integer Dallas its agency of record.
The Atlanta-based chain of cinnamon roll shops operates or franchises 358 bakeries in 39 states, plus 11 locations in Canada and Mexico. The retailer maintains outlets in malls, airports and other transportation hubs, as well as in supermarkets.
Integer replaces Horton Lance Marocco of Seattle, which did work for the brand on a project basis. Horton was a finalist in the review along with Italia/Gal in Los Angeles and Merkley Newman Harty in Atlanta.
Estimated billings were not disclosed.
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