Sweeney Moves to Hill, Holliday | Adweek Sweeney Moves to Hill, Holliday | Adweek
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Sweeney Moves to Hill, Holliday

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Bryan Sweeney has been named svp, director of broadcast at Hill, Holliday, Connors, Cosmopulos. He will oversee commercial production for all clients of the shop's Boston headquarters.

Sweeney succeeds Deb Martin, who left Hill, Holliday after about eight years. She could not be reached for comment.

Hill, Holliday, a unit of the Interpublic Group of Cos., plucked Swee-ney from crosstown rival Arnold, where he served as executive producer for the Titleist, Footjoy and Hartford accounts. His replacement at Havas-owned Arnold, where Sweeney had been one of about five senior-level producers, has not been named. Sweeney was at Arnold for two years, joining the shop after nearly a decade at DDB, Chicago.

At Hill, Holliday, Sweeney will manage a 20-person broadcast de-partment consisting of production, traffic staff and film editors assigned to commercials for Dun-kin' Donuts, FleetBos-ton Financial, John Hancock Financial Services, Marshalls and others.

Hill, Holliday president Mike Sheehan, who worked with Sweeney at DDB's Chicago office in the late 1990s, called his new broadcast chief "an immense talent with experience working on global brands." At DDB, Sweeney handled assignments such as Anheuser Busch and McDonald's.

"I liked his reel, his attitude and his energy," Sheehan said.

Most recently, Sweeney had produced Arnold's humorous spots introducing Titleist NXT golf balls. In the commercials, Monty Python alumnus John Cleese plays a rant-ing Scottish golf-course designer.

Sweeney said he in-tends to be a "hands-on" manager at Hill, Holliday and to produce several campaigns a year. His specific re-sponsibilities have yet to be determined.

Sweeney is the second Arnold creative ex-ecutive of note to move to Hill, Holliday in recent months. Late last year, Vic Cevoli rejoined the agency as evp, design director. Cevoli had headed Arnold's Cipriani Kremer Design unit, which closed its doors at the end of last year.