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Most people probably don’t think ice-cold ocean water and surfing are a good combination, but two advertising executives at Boston-based McCarthy Mambro Bertino disagree.
David Register, associate creativedirector, and Derek Kirkman, senior art director, have founded the New England Polar Surf Clubfor cold weather surfers. The duo recently designed print ads to help recruit surfers and tout their Web site, www.nepolarsurf.com.
One ad shows a man gliding across a wave in a wet suit. Copy reads, “Shrinkage.
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