SuperBrands 97 Category Ranking: Tobacco | Adweek SuperBrands 97 Category Ranking: Tobacco | Adweek
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SuperBrands 97 Category Ranking: Tobacco

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There was very little movement in this category, and few new product launches. One of those was Winston's new additive-free cigarette. Category leader Marlboro increased ad spending by 35%.
.Rank....Brand........... Co. Name, Location
.Lead Agency, Location
...Total.Shares:
...Media Expenditures (millions):
1....Marlboro..............Philip Morris, New York
..Leo Burnett, Chicago
...Shares: 30.1%
...Media Expenditures: $127.4
2....GPC.....................Brown & Williamson, Louisville, KY
..Tatham Euro.RSCG, Chicago
...Shares: 5.8%
...Media Expeditures: $10.1
3....Winston................R.J. Reynolds, Winston-Salem, NC
..Mezzina/Brown, New York
...Shares: 5.8%
...Media Expeditures: $15.3
4....Doral....................R.J. Reynolds, Winston-Salem, NC
. Coyne Beahm, Greensboro, NC
...Shares: 5.7%
...Media Expeditures: $7.9
5....Newport...............Lorillard, New York
. Compton, New York
...Shares: 5.6%
...Media Expeditures: $22.4
6....Basic....................Philip Morris, New York
..Leo Burnett, Chicago
...Shares: .4.7%
...Media Expeditures: --
7....Camel...................R.J. Reynolds, Winston-Salem, NC
..Mezzina/Brown, New York
...Shares: 4.4%
...Media Expeditures: $25.0
8....Salem...................R.J. Reynolds, Winston-Salem, N.C
..Trone, Greensboro, NC
...Shares: 3.7%
...Media Expeditures: $2.6
9....Kool.....................Brown & Williamson, Louisville, KY
..Grey, New York
...Shares: 3.6%
...Media Expeditures: $52.7
10....Virginia Slims.....Philip Morris, New York
..Leo Burnett, Chicago
...Shares: 2.4%
...Media Expeditures: $29.1
Copyright ASM Communications Inc., 1996 ALL RIGHTS RESERVED
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