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Cough/Cold, Allergy, Sinus Medication
Sales fell in a category that enjoys little consumer brand loyalty. Liquids and powders continued to gain share at the expense of tablets.
Rank….Brand….. Co. Name, Location
.Lead Agency, Location
…Sales (millions):
…Media Expenditures (millions):
1….Private.label…..–
..–
…Sales: $519.8
…Media Expenditures: —
2…Tylenol………….Johnson & Johnson, New.Brunswick, NJ
..Saatchi & Saatchi, New York
…Sales: $243.3
…Media Expenditures: $55.0
3….Robitussin……Whitehall-Robins, Madison, NJ
..Lowe & Partners/SMS, New York
…Sales: $225.6
…Media Expenditures: $35.7
4….Benadryl………Warner-Lambert, Morris Plains, NJ
..Bates USA, New York
…Sales: $158.6
…Media Expenditures: $30.2
5….Sudafed………Warner-Lambert, Morris Plains, NJ
..Bates USA, New York
…Sales: $151.7
…Media Expenditures: $39.4
Stomach.Remedies
Sophisticated.H2.blockers,
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