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Mergers between Top 20 retailers are the only currents causing ripples in the mix.
Federated Department Stores joins the list, no surprise after its acquisition of
Macy’s. And Price/Costco’s alliance helps the supermarket chain to the top.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 Wal-Mart Wal-Mart, Bentonville, AK
Bernstein-Rein, Kansas city; GSD&M – Austin, TX
Sales: $82.2
Media Exp.: $122.5
2 Kmart Kmart, Troy, AK
Ross Roy – Bloomfield Hills, MI
Sales: $34.0
Media Exp.: $166.8
3 Sears Sears Merchandise Group, Hoffman Estates, IL
Ogilvy & Mather, Chicago; Young & Rubicam – New York
Sales: $29.5
Media Exp.:
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